Engagement makes a difference

As a leader, do you ever wonder about how to communicate the tangible value of the many programs and services of the association? Here's and interesting bit of information about the Texas REALTORS® Leadership Program (TRLP) that speaks volumes about the value of getting involved.

How do the attrition rates (continuing membership versus dropping out) compare between general members and those who earn a TRLP designation?

Since the inception of the TRLP program in 2005, 2,669 REALTORS® have earned the designation and 79% are still active today. (This number excludes nearly 400 TRLP graduates from other member classes, such as Affiliates.)

Let's take a deeper dive and look at members who joined Texas REALTORS® since January 1, 2010:

• Of all REALTOR® members who joined since 2010, 56% remain active members today.

• Of REALTOR® members who joined since 2010, 1,071 earned their TRLP designation and an impressive 87% are still active today.

• Of this group, TRLP graduates were 56% more likely to remain active members compared to those who did not earn the designation.